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Official data from USPTO

REPUTATION DIVIDEND

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Active USPTO registrationType: WordOffice: US

Quick snapshot

REPUTATION DIVIDEND

ST13

US500000098516038

Class

35, 36

Filing

98516038

Registration

7989637

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

Attention: there is active risk

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

23

Latest update

10/22/2025

Classification

Registered

Trademark type

Word

Nice classes

35, 36

Filing date

04/24/2024

Registration date

10/21/2025

Expiration date

-

Recommended action

Perform a full collision analysis and validate classes before any filing or trademark investment.

Next step

These are the details of the registration process. Even so, constant monitoring is what ensures peace of mind that your main asset remains protected.

Complete case details

Structured fields from the responsible authority and the official record.

Status date

10/21/2025

Last transaction

10/22/2025

Responsible office

United States Patent and Trademark Office

Status code

700

Official register

Principal Register

First use anywhere

2010-00-00

First use in commerce

2010-00-00

Drawing code

4

Owner type

24

Owner location

Guildford, GB

Examiner

OGUNFEMI,RASHEEDAT

Current location

FILE REPOSITORY (FRANCONIA)

Holders and representatives

Holders

Echo Group Limited

Representatives

Timothy D. Kroninger Varnum LLP

Technical classification

Nice Classes

Class 35Class 36

Vienna Codes

No Vienna codes available.

Goods and services

Class 35

Brand evaluation services consisting of auditing, monitoring, evaluation, and analysis of business public opinion, public relations and public profile; Business research services, namely, research relating to public opinion, public relations, public profile and brand goodwill of businesses; Business research services consisting of compiling and assessing data relating to public opinion, public relations, public profile and brand goodwill of businesses; Business research services relating to businesses public relations, public opinion, public profile and goodwill; Brand evaluation services, namely, auditing of business profile, trustworthiness, dependability, respectability and public perception; Business management services consisting of business public relations, public opinion, public profile and goodwill management services; Business advice, consultancy and assistance relating to business public relations, public opinion, public profile and brand goodwill; research, advice, consultancy and assistance relating to marketing, namely, brand ambassador monitoring and market mapping; Brand evaluation services, namely, brand monitoring and business audit services; compiling and assessing data relating to the marketing and public relations effectiveness of businesses; Brand evaluation services consisting of auditing, evaluating, monitoring, and analysing advertising, promotions and marketing strategies and effectiveness, and validating business research; Brand evaluation services consisting of evaluating, monitoring, and analysing the effectiveness of advertising and marketing communications and validating business research; advice, consultancy, and assistance relating to advertising and marketing communications; Business marketing services consisting of evaluating, monitoring, approving and analysing of press, social media posts, market information, marketing communications, and consumer feedback for businesses; business appraisals in the field of brand goodwill; compilation and provision of information in the field of market research, market analysis, marketing and advertising effectiveness, brand goodwill and business risk monitoring; Business information services consisting of preparation, collecting, compiling, analysing, evaluating and reporting business data and statistical information; Business information services consisting of preparation, collecting, compiling, analysing, evaluating and reporting business data in the field of public opinion, public relations, public profiles, media monitoring, media analysis, brand goodwill, public perception of business, consumer influencing, business risk management, and brand monitoring; Business management and leadership consultancy and advice; Brand evaluation servies consisting of monitoring and auditing of business communications; business marketing services consisting of monitoring and auditing the effectiveness of promotions and marketing strategies; advice, consultancy, assistance and business research services relating to the effectiveness of business marketing communications; Business research services consisting of managing research projects for business purposes relating to marketing effectiveness, brand recognition, public opinion, public relations and brand goodwill; Business research services consisting of managing research projects for businesses relating to consumer influencing, business risk management, and marketing communications monitoring and effectiveness; advice, consultancy, and assistance relating to the creation and management of investor and marketing communications; Business management services consisting of monitoring social media marketing; Market research services consisting of data collection and analysis relating to commercial markets and public relations; Business consulting services consisting of conducting surveys and research, and providing advice to managers and businesses regarding tracking commercial issues and risks; market research and analysis services; social media marketing analysis services; business marketing and data analysis services consisting of analyzing competitors' marketing strategies; business research in the field of business image perception; public opinion polling; business advertising and marketing strategy development services; Market analysis, namely, media analysis; Market analysis services consisting of analyzing competitors' business models; Business research services in the field of brand and business image perception; Brand evaluation services, namely, evaluating the success of sponsorship agreements; consultancy and advice relating to business management and leadership; Business research services consisting of evaluating, monitoring, validating, and analyzing data on business competitors' marketing strategies; Marketing consultancy, advice and assistance relating to the creation and management of investor and commercial communications; business enquiries; business investigations; Marketing services relating to brand, corporate and marketing communications and investor relations; public and media relations services for business; business consulting services in the fields of public affairs, crisis counselling and management, and media training; business advice and information services consisting of devising and executing plans to analyze, enhance, protect and rehabilitate businesses; Business consultancy, advice and preparing business reports relating to the aforesaid

Class 36

Financial valuation of businesses and assets; financial valuation of intellectual property and goodwill; financial value analysis of brands and corporate goodwill; Financial valuations, namely, financial value analysis of businesses, assets, and intellectual property; Financial data analysis, namely, modeling of financial statistics; consultancy and advice relating to financial valuation of businesses, assets, intellectual property, and goodwill; consultancy relating to financial valuation of brands and corporate perception; Financial valuations in the nature of auditing the value of businesses; Financial valuations, namely, auditing assets; Financial valuations, namely, auditing of brands, intellectual property, and brand goodwill

Publications

History of USPTO decisions and trademark events.

23 publications found

NRCC

NOTICE OF REGISTRATION CONFIRMATION EMAILED

10/21/2025

R.PR

REGISTERED-PRINCIPAL REGISTER

10/21/2025

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

09/02/2025

PUBO

PUBLISHED FOR OPPOSITION

09/02/2025

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

08/27/2025

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

07/26/2025

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

07/21/2025

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

07/21/2025

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

07/21/2025

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

07/09/2025

GNRT

NON-FINAL ACTION E-MAILED

07/09/2025

CNRT

NON-FINAL ACTION WRITTEN

07/09/2025

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

05/21/2025

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

05/21/2025

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

05/21/2025

XELG

APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED

02/21/2025

XELR

APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED

02/21/2025

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

11/21/2024

GNRT

NON-FINAL ACTION E-MAILED

11/21/2024

CNRT

NON-FINAL ACTION WRITTEN

11/21/2024

DOCK

ASSIGNED TO EXAMINER

11/07/2024

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

04/24/2024

NWAP

NEW APPLICATION ENTERED

04/24/2024

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