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Dado oficial do USPTO

VIANT HOUSEHOLD ID

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Active USPTO registrationTipo: VerbalEscritório: US

Snapshot rápido

VIANT HOUSEHOLD ID

ST13

US500000098399640

Classe

35, 38, 42

Pedido

98399640

Registro

8045792

Diagnóstico de risco e oportunidade

Leitura executiva para decisão de naming, protocolo e monitoramento.

Atenção: há risco ativo

Situação USPTO

Active USPTO registration

Tipo de processo

Pedido e registro

Eventos registrados

35

Atualização mais recente

03/04/2026

Classificação

Registrada

Tipo de marca

Verbal

Classes Nice

35, 38, 42

Data de depósito

09/02/2024

Data de registro

02/12/2025

Data de expiração

-

Ação recomendada

Execute uma análise de colidência completa e valide classes antes de qualquer protocolo ou investimento de marca.

Próximo passo

Esses são os detalhes do processo de registro. Mesmo assim, o monitoramento constante é o que garante tranquilidade de que o seu principal ativo continue protegido.

Dados completos do processo

Campos estruturados da autoridade responsável e do histórico oficial.

Data da situação

02/12/2025

Última transação

03/04/2026

Escritório responsável

United States Patent and Trademark Office

Código da situação

700

Cadastro oficial

Principal Register

Fundamento do pedido

Intent to use

Primeiro uso

22/02/2017

Primeiro uso no comércio

22/02/2017

Código do desenho

4

Tipo de titular

16

Localização do titular

IRVINE, CA, US

Examinador

WATTS-FITZGERALD, CAITLIN C

Unidade examinadora

M20

Localização atual

FILE REPOSITORY (FRANCONIA)

Titulares e representantes

Titulares

Viant Technology LLC
Viant Technology LLC

Representantes

Susan M. Natland BAKER & HOSTETLER LLP

Classificação técnica

Classes Nice

Classe 35Classe 38Classe 42

Códigos Vienna

Sem códigos Vienna disponíveis.

Produtos e serviços

Classe 35

Tracking and reporting of advertisements and marketing activities for third parties; advertisingcustomer relationship managementmarketing consultancy; tracking and reporting the effectiveness of advertising; analyzing the effectiveness of advertisementsadvertising analysis; advertising analysis services for the purpose of evaluating the placementtimingdurationfrequencylocationtarget audiencetargeted marketingeffective channels of advertisements for others; preparing and placing advertisements for others; collection and analysis of advertising metric data for others with respect to advertisements for business and marketing purposes; providing advertising information onlinevia a websitevia wireless networks for display on other connected device applications; promoting the goods and services of others; business administration and business management services in the fields of advertisingconsumer engagementconsumer relationship managementsocial mediamarketingentertainment; advertising analysis servicesthe statistical and predictive evaluation of marketing and advertising data for business and marketing purposes; compiling and systematization of data into computer databases; advertisement bidding servicesonline bidding on advertisement placements and impressions for others; advertisingmarketingpromotion services; targeted marketing servicesbusiness and marketing data analysispredictive business and marketing data analysis; ad servingplacing advertisements on websitesmobile applicationstelevisionelectronic billboardsdigital display unitsdigital mediasocial mediapodcastsdigital audioconnected devicesdigital streaming for others using specialized computer software; media planningin the nature of advertising planning; media buying consulting services; media buying services in the nature of procurementpurchasing advertising space and placements for others; advertising services provided onlinevia televisionradiofilmprintbillboardkioskdigital display unitas well as accessible via mobile application; providing and renting advertising space; providing and renting advertising space onlinein communications networkswithin mobile applicationson televisionon radioin filmin printon billboardskiosksdigital display units; advertising matching services for connecting advertisers with available advertising spaces; developmentcompilationcreationproductiondisseminationanalysismanagement of advertising matter and advertising campaigns; advertising analysisconsultationplanningresearch; preparing business reports on the subject of advertising; collection and analysis of business dataadvertising datamarket research data on consumer behaviorcustomer relationshipscustomer experience; consulting in the field of advertising; web site traffic optimization; business research; compiling and analyzing statisticsdata and other sources of information for business purposes; analysis of market research data and statistics; data management services in the nature of collecting and reporting on advertising data for business and advertising purposes; database management services; market research services; advertising services; dissemination of advertisements; providing an online searchable database featuring data sets in the fields of businessadvertisingadvertisementconsumer marketing researchconsumer buying habitsmarket research information; inventory management; development of marketing strategiesconcepts and tacticsaudience development and brand awareness; marketing services in the field of conversion rate optimization (CRO)

Classe 38

Telecommunications serviceselectronicelectricdigital transmission of datamessagesgraphicsimagesaudiovideoinformationdigital media content; providing access to computerized databases and telecommunications networks for advertising purposes; electronic transmission and streaming of data and audiovideoaudiovisualdigital media content

Classe 42

Providing temporary use of non-downloadable computer software to createdevelop and modify video and media contentdata and information for use in advertising; providing temporary use of non-downloadable computer software for onboarding and linking offline data for purposes of advertisingmarketing and consumer relationship management; providing temporary use of non-downloadable software for rendering Internet marketing and advertising media formats and software for managingtracking and evaluating media planningmedia buying; software development for advertisingmarketingconsumer relationship management and related applications; providing a website featuring technology that enables users to uploadencode and distribute video advertisements and non-video advertisements; designdevelopment and installation of software for placing advertisements on computerstabletssmartphonestelevisions and connected devices; computer servicescreating website based indexes of information; application service provider (ASP) and platform as a service (PAAS) featuring software that enables users to evaluate advertising placementsthat tracks and reports on advertisements and marketing effortsthat provides analyticspredictive analyticsoptimization strategiesverification and quality metrics related to advertising; platform as a service (PAAS) featuring computer software platforms for use in internetmobile or digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from displayvideolead generation advertisements; providing temporary use of non-downloadable software for creationmanagementanalysis of advertising campaigns and creativedirect buying and selling of advertising spacepurchase and sale of advertising space; design and development of computer software for use in digital advertising; providing temporary use of non-downloadable software for accessingviewingsearchingprovidingsubmittingreceivingcollectingcompilingcreatingmanagingtransferringstoringtrackingreportinganalyzingextractingdistributingautomatingprocessingcollaborating onpublishing dataimagesdocumentsinformation relating to advertisingadvertisementsbusiness intelligenceconsumer relationshipmarketingdata analyticspredictive analyticsdata flowworkflowconsumer activityconsumer experience; providing temporary use of non-downloadable software using artificial intelligence and machine learning for accessingviewingsearchingprovidingsubmittingreceivingcollectingcompilingcreatingmanagingtransferringstoringtrackingreportinganalyzingextractingdistributingautomatingprocessingcollaborating onpublishing dataimagesdocumentsinformation relating to advertisingadvertisementsbusiness intelligenceconsumer relationshipmarketingdata analyticspredictive analyticsdata flowworkflowconsumer activityconsumer experience; providing temporary use of non-downloadable software for buyingsellingoffering for salerenting advertisements and advertising space; providing temporary use of non-downloadable software using artificial intelligence and machine learning for buyingsellingoffering for salerenting advertisements and advertising space; providing temporary use of non-downloadable software for the creationexecutionanalysisoptimization of advertising and advertising campaigns; providing temporary use of non-downloadable software using artificial intelligence and machine learning for the creationexecutionanalysisoptimization of advertising and advertising campaigns; providing temporary use of non-downloadable software for collectinganalyzingoptimizing the value and return on investment of advertising and advertisements; providing temporary use of non-downloadable software using artificial intelligence and machine learning for collectinganalyzingoptimizing the value and return on investment of advertising and advertisements; software as a service (SAAS) services featuring software for electronic collectionmonitoringanalysis of consumer interactions with connected devicesconsumer interactions with advertisementstheir locationinternet trafficinterestspurchasing habitsproduct viewing habitsadvertisement engagement habitsdemographicsclick-through advertisement engagementpurchasinglifestyle preferencesbehavioras well as audience insights and audience segmentation; software as a service (SAAS) services featuring software for electronic collectionmonitoringanalysis of connected device interactions with advertisementsdevice locationinternet trafficuser interests based on advertisement engagementuser purchasing habitsuser product viewing habitsuser advertisement engagement habitsuser demographicsuser click-through advertisement engagementuser purchasinguser lifestyle preferencesuser behavioras well as user audience insights and audience segmentation; consulting services in the field of graphic design of advertisements; software as a service (SAAS) services featuring software that enables users to evaluate advertising placementsthat tracks and reports on advertisements and marketing efforts of its users and othersthat provides analyticspredictive analyticsoptimization strategiesverification and quality metrics related to advertising on the Interneton websitesin mobile and computer applicationson connected devices; software as a service (SAAS) services featuring computer software platforms for use in internetmobile or digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from displayvideolead generation advertisements on their networks; electronic storage of electronic mediaimagestextdigital video filesaudio data; platform as a service (PAAS) services featuring software that delivers targeted advertising content based on certain attributes of the consumer or device receiving the content; providing temporary use of non-downloadable software using artificial intelligence for machine learning; providing temporary use of non-downloadable software for autonomous advertising; providing ad verification servicesproviding quality assurance services in the field of advertisements and monitoring advertisements for quality control purposes

Publicações

Histórico de despachos e eventos da marca no USPTO.

35 publicações encontradas

EWAF

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

31/03/2026

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

31/03/2026

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

31/03/2026

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

31/03/2026

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

31/03/2026

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

31/03/2026

NRCC

NOTICE OF REGISTRATION CONFIRMATION EMAILED

02/12/2025

R.PR

REGISTERED-PRINCIPAL REGISTER

02/12/2025

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

14/10/2025

PUBO

PUBLISHED FOR OPPOSITION

14/10/2025

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

08/10/2025

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

12/09/2025

IUAA

USE AMENDMENT ACCEPTED

12/09/2025

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

11/09/2025

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

10/09/2025

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

10/09/2025

XELG

APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED

10/06/2025

XELR

APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED

10/06/2025

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

10/03/2025

GNRT

NON-FINAL ACTION E-MAILED

10/03/2025

CNRT

NON-FINAL ACTION WRITTEN

10/03/2025

AUPC

AMENDMENT TO USE PROCESSING COMPLETE

07/03/2025

IUAF

USE AMENDMENT FILED

07/03/2025

EAAU

TEAS AMENDMENT OF USE RECEIVED

06/03/2025

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

06/03/2025

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

06/03/2025

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

06/03/2025

XELG

APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED

06/12/2024

XELR

APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED

06/12/2024

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

06/09/2024

GNRT

NON-FINAL ACTION E-MAILED

06/09/2024

CNRT

NON-FINAL ACTION WRITTEN

06/09/2024

DOCK

ASSIGNED TO EXAMINER

04/09/2024

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

09/06/2024

NWAP

NEW APPLICATION ENTERED

09/02/2024

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