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Official data from USPTO

ALWAYS DO WHAT YOU SHOULD DO

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: WordOffice: US

Quick snapshot

ALWAYS DO WHAT YOU SHOULD DO

ST13

US500000097871053

Class

18, 25, 28

Filing

97871053

Registration

8055181

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

Attention: there is active risk

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

22

Latest update

12/09/2025

Classification

Registered

Trademark type

Word

Nice classes

18, 25, 28

Filing date

04/03/2023

Registration date

12/09/2025

Expiration date

-

Recommended action

Perform a full collision analysis and validate classes before any filing or trademark investment.

Next step

These are the details of the registration process. Even so, constant monitoring is what ensures peace of mind that your main asset remains protected.

Complete case details

Structured fields from the responsible authority and the official record.

Status date

12/09/2025

Last transaction

12/09/2025

Responsible office

United States Patent and Trademark Office

Status code

700

Official register

Principal Register

Filing basis

Intent to use

Drawing code

4

Owner type

99

Owner location

Mount Maunganui, NZ

Examiner

THOMAS, JULIE

Law office

L70

Current location

INTENT TO USE SECTION

Holders and representatives

Holders

ALWAYS DO WHAT YOU SHOULD DO LIMITED

Representatives

Andrew M. Smith RESONATE IP, LLC

Technical classification

Nice Classes

Class 18Class 25Class 28

Vienna Codes

No Vienna codes available.

Goods and services

Class 18

Backpacks; Suitcases; Wallets; Attache cases; Belt bags; Bum bags; Business card holders in the nature of card cases; Credit card holders; Gym bags; Key cases; Leather straps; Shoulder bags; Sports bags; Straps for luggage; Travelling bags

Class 25

Beanies; Dresses; Footwear; Hats; Headwear; Hoodies; Pants; Shirts; Shorts; Skirts; Socks; Sweatshirts; Swimwear; Trousers; Belts for clothing; Jogging pants; Sports pants; Track pants; Clothing jackets

Class 28

Skateboards; Toy vehicles

Publications

History of USPTO decisions and trademark events.

22 publications found

NRCC

NOTICE OF REGISTRATION CONFIRMATION EMAILED

12/09/2025

R.PR

REGISTERED-PRINCIPAL REGISTER

12/09/2025

DP1B

1(B) BASIS DELETED; PROCEED TO REGISTRATION

11/20/2025

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

11/20/2025

IUCN

NOTICE OF ALLOWANCE CANCELLED

09/22/2025

D1BR

TEAS DELETE 1(B) BASIS RECEIVED

09/22/2025

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

04/03/2025

EX2G

SOU EXTENSION 2 GRANTED

04/03/2025

EXT2

SOU EXTENSION 2 FILED

04/03/2025

EEXT

SOU TEAS EXTENSION RECEIVED

04/02/2025

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

10/01/2024

EX1G

SOU EXTENSION 1 GRANTED

10/01/2024

EXT1

SOU EXTENSION 1 FILED

10/01/2024

EEXT

SOU TEAS EXTENSION RECEIVED

10/01/2024

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

04/02/2024

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

02/06/2024

PUBO

PUBLISHED FOR OPPOSITION

02/06/2024

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

01/17/2024

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

12/28/2023

DOCK

ASSIGNED TO EXAMINER

12/28/2023

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

04/27/2023

NWAP

NEW APPLICATION ENTERED

04/06/2023

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