ARM & HAMMER THE STANDARD OF PURITY CLEAN&SIMPLE MADE WITH 6 ESSENTIAL INGREDIENTS AND WATER

Mark description

The mark consists of a white shaded circle with a border comprising three concentric rings respectively colored red, white, and red. The stylized wording "ARM & HAMMER" in white overlays the top portion of the innermost red ring, while the stylized wording "THE STANDARD OF PURITY" in white overlays the bottom portion of the innermost red ring. The design of a Vulcan arm holding a hammer centrally overlays the white shaded circle, and comprises a white shirtsleeve with dark blue outlining and accents, a beige arm with dark blue outlining and accents, and a dark blue hammer with white accents. A sunburst surrounds the thin red circle and is comprised of yellow and white rays, and the background is orange. Above the circular-shaped figure and rays is a curved, dark blue line. Above the dark blue line is an irregular-shaped area that is light blue. Below the circular-shaped figure is the literal element, "CLEAN&SIMPLE" in dark blue, and it is presented on a white and light blue background, which displays white and light blue bubble-shaped figures. Beneath "CLEAN&SIMPLE" is a rectangular-shaped figure featuring the literal elements "MADE WITH 6 ESSENTIAL INGREDIENTS AND WATER", which is also in dark blue. On the right side of the rectangular figure there are six check marks inside of small circles, all being in dark blue. The dashed lines indicate placement of the mark on the goods and are not part of the mark.