BLIS

Class 9

Computer software for use in advertising and marketing for the purposes of placing advertisements; computer software for purchasing of advertising inventory on behalf of others, namely, print and online inventory; computer software for purchasing of advertising impressions on websites on behalf of others; computer software for purchasing of advertising impressions on websites requested by mobile devices in dependence upon their location; computer software for participating in Real Time Bidding platforms on behalf of others to purchase advertising impressions on websites; advertising server, namely, a computer server for storing advertisements and delivering advertisements to websites via the Internet; computer application software for mobile phones, namely, software for use in advertising and marketing for the purposes of placing advertisements and displaying advertisements

Class 35

Advertising services; online advertising services; advertising services provided by mobile telephone connections; placement of advertising for others via the Internet; placement of advertising for others via telecommunications networks; placement of advertising for others via cellular networks; media buying services, namely, purchasing of advertising inventory on behalf of others; media buying services, namely, purchasing of print and online advertising inventory on behalf of others; media buying services, namely, purchasing of advertising impressions on websites on behalf of others; media buying services, namely, purchasing of advertising impressions on websites requested by mobile devices in dependence upon their location; media buying services, namely, participating in Real Time Bidding platforms on behalf of others to purchase advertising impressions on websites; research services relating to advertising; development of advertising campaigns for others; development of advertising strategies, concepts and tactics for others; development of advertising strategies, concepts and tactics for others, namely, audience identification, location retargeting and yield optimisation; monitoring of online advertising campaigns carried out on behalf of others, namely, reporting click-through-rates and user traffic volumes; business data analysis, namely, compilation and analysis of data relating to mobile devices and their users; business data analysis, namely, compilation and analysis of location and browsing histories relating to mobile devices and their users; business data analysis, namely, compilation and analysis of data relating to mobile devices and their users to identify distinct audiences suitable for specific advertising campaign types; business data analysis, namely, compilation and analysis of location and browsing histories relating to mobile devices and their users to identify distinct audiences suitable for specific advertising campaign types; marketing services and promotion services; branding services, namely, consulting, development, management and marketing of brands for businesses and individuals; information, advisory and consultancy services all relating to the aforesaid; all the foregoing excluding services in the fields of real estate and customised online publishing and printing

Class 42

Design and development of computer software; design and development of mobile telephone applications; design and development of computer software for purchasing of advertising impressions on websites on behalf of others; design and development of computer software for purchasing of advertising impressions on websites requested by mobile devices in dependence upon their location; design and development of computer software for participating in Real Time Bidding platforms on behalf of others to purchase advertising impressions on websites; data mining services, namely, analysis and classification of data stored in databases; data mining services, namely, analysis and classification of data stored in databases through pattern matching and recognition; design and development of databases; application service provider (ASP), namely, hosting and leasing access to computer software of others for enabling others to create, manage, monitor and review advertising campaigns; information, advisory and consultancy services all relating to the aforesaid