REM2
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
06/20/2026
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Official data from USPTO
DON'T LOOK AWAY
Did you know this trademark is already registered in United States?
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Active USPTO registrationType: CombinedOffice: US
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
24
Latest update
06/21/2026
Classification
Registered
Trademark type
Combined
Nice classes
35
Filing date
10/13/2016
Registration date
06/20/2017
Expiration date
-
Recommended action
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Next step
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Complete case details
Structured fields from the responsible authority and the official record.
Status date
12/14/2023
Last transaction
06/21/2026
Responsible office
United States Patent and Trademark Office
Status code
702
Official register
Principal Register
First use anywhere
10/01/2012
First use in commerce
10/01/2012
Drawing code
3
Owner type
03
Owner location
Addison, TX, US
Examiner
DAHLING, KRISTIN M
Law office
L50
Current location
TMEG LAW OFFICE 105
Mark description
The mark consists of a quadrilateral design with the stylized wording "DON'T LOOK AWAY", where the "o" letters in the word "look" are in the shape of hearts.
Holders and representatives
Holders
Mary Kay Inc.
Representatives
Mary Kay Inc.
Technical classification
Nice Classes
Class 35
Vienna Codes
No Vienna codes available.
Goods and services
Class 35
Promoting public awareness of environmental issues, domestic violence, and cancers affecting women and children
Publications
History of USPTO decisions and trademark events.
24 publications found
NA85
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
12/14/2023
C15A
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
12/14/2023
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
12/14/2023
E815
TEAS SECTION 8 & 15 RECEIVED
06/19/2023
REM1
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
06/20/2022
R.PR
REGISTERED-PRINCIPAL REGISTER
06/20/2017
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
04/04/2017
PUBO
PUBLISHED FOR OPPOSITION
04/04/2017
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
03/15/2017
PREV
LAW OFFICE PUBLICATION REVIEW COMPLETED
02/28/2017
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
02/16/2017
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
02/14/2017
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
02/14/2017
TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
02/14/2017
CEPE
COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION ENTERED
12/02/2016
ALIE
ASSIGNED TO LIE
12/02/2016
GEAN
NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
12/01/2016
GEAP
EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
12/01/2016
CPEA
EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED
12/01/2016
DOCK
ASSIGNED TO EXAMINER
11/27/2016
MDSM
NOTICE OF DESIGN SEARCH CODE E-MAILED
10/19/2016
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
10/18/2016
NWAP
NEW APPLICATION ENTERED
10/17/2016
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