TrademarkIQ iconTrademarkIQ
Back to search
Official data from USPTO

LONG LASTING BEAUTY THAT LASTS AS LONG AS YOU DO

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: WordOffice: US

Quick snapshot

LONG LASTING BEAUTY THAT LASTS AS LONG AS YOU DO

ST13

US500000087139441

Class

3

Filing

87139441

Registration

5188535

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

Attention: there is active risk

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

33

Latest update

04/19/2026

Classification

Registered

Trademark type

Word

Nice classes

3

Filing date

08/16/2016

Registration date

04/18/2017

Expiration date

-

Recommended action

Perform a full collision analysis and validate classes before any filing or trademark investment.

Next step

These are the details of the registration process. Even so, constant monitoring is what ensures peace of mind that your main asset remains protected.

Complete case details

Structured fields from the responsible authority and the official record.

Status date

01/30/2024

Last transaction

04/19/2026

Responsible office

United States Patent and Trademark Office

Status code

702

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

10/01/2016

First use in commerce

10/01/2016

Drawing code

4

Owner type

03

Owner location

Sapulpa, OK, US

Examiner

HOLTZ, ALLISON

Law office

M20

Current location

TMO LAW OFFICE 111

Holders and representatives

Holders

SGII, Inc.
SGII, Inc.

Representatives

Zachary A. Aria Blank Rome LLP

Technical classification

Nice Classes

Class 3

Vienna Codes

No Vienna codes available.

Goods and services

Class 3

Cosmetics and personal care products, namely, lipstick in solid or liquid form, lip liner, lip gloss, lipstick remover, eye liner, eyebrow liner and mascara

Publications

History of USPTO decisions and trademark events.

33 publications found

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

04/18/2026

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

12/01/2025

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

12/01/2025

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

12/01/2025

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

12/01/2025

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

12/01/2025

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

01/30/2024

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

01/30/2024

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

01/29/2024

E815

TEAS SECTION 8 & 15 RECEIVED

08/07/2023

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

04/18/2022

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

10/03/2019

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

10/03/2019

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

06/07/2018

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

06/07/2018

R.PR

REGISTERED-PRINCIPAL REGISTER

04/18/2017

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

03/15/2017

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

03/14/2017

SUPC

STATEMENT OF USE PROCESSING COMPLETE

03/10/2017

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

03/09/2017

IUAF

USE AMENDMENT FILED

02/23/2017

EISU

TEAS STATEMENT OF USE RECEIVED

02/23/2017

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

02/21/2017

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

12/27/2016

PUBO

PUBLISHED FOR OPPOSITION

12/27/2016

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

12/07/2016

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

11/14/2016

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

11/04/2016

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

11/01/2016

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

11/01/2016

DOCK

ASSIGNED TO EXAMINER

10/31/2016

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

08/19/2016

NWAP

NEW APPLICATION ENTERED

08/19/2016

Continuous trademark protection

Get notified about every new filing that threatens LONG LASTING BEAUTY THAT LASTS AS LONG AS YOU DO or your mark.

Professional 24-month watch service: we monitor USPTO for you and alert you in time to oppose — before conflicts become losses.