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Official data from USPTO

KEEBLER

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: WordOffice: US

Quick snapshot

KEEBLER

ST13

US500000087010663

Class

30

Filing

87010663

Registration

5210728

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

Attention: there is active risk

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

51

Latest update

05/26/2026

Classification

Registered

Trademark type

Word

Nice classes

30

Filing date

04/22/2016

Registration date

05/23/2017

Expiration date

-

Recommended action

Perform a full collision analysis and validate classes before any filing or trademark investment.

Next step

These are the details of the registration process. Even so, constant monitoring is what ensures peace of mind that your main asset remains protected.

Complete case details

Structured fields from the responsible authority and the official record.

Status date

08/10/2023

Last transaction

05/26/2026

Responsible office

United States Patent and Trademark Office

Status code

701

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

12/20/2016

First use in commerce

12/20/2016

Drawing code

4

Owner type

16

Owner location

PARSIPPANY, NJ, US

Examiner

FARRELL, ANNE M

Law office

M90

Current location

TMO LAW OFFICE 118

Holders and representatives

Holders

FERVALUE USA, LLC
FEREQUITY INC.
Kellogg North America Company

Representatives

Jonathan Froemel Barnes & Thornburg LLP

Technical classification

Nice Classes

Class 30

Vienna Codes

No Vienna codes available.

Goods and services

Class 30

Cereal-based snack food; Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods; Breakfast cereals; Processed cereals; Ready-to-eat cereals

Publications

History of USPTO decisions and trademark events.

51 publications found

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

05/23/2026

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

09/12/2024

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

09/12/2024

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

09/12/2024

EWAF

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

03/01/2024

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

03/01/2024

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

03/01/2024

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

03/01/2024

EWAF

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

02/06/2024

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

02/06/2024

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

02/06/2024

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

02/06/2024

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

10/24/2023

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

10/24/2023

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

10/24/2023

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

10/24/2023

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

10/24/2023

NAS8

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

08/10/2023

8.OK

REGISTERED - SEC. 8 (6-YR) ACCEPTED

08/10/2023

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

08/10/2023

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

05/03/2023

ES8R

TEAS SECTION 8 RECEIVED

03/07/2023

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

05/23/2022

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

02/17/2021

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

10/02/2019

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

10/02/2019

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

09/25/2019

R.PR

REGISTERED-PRINCIPAL REGISTER

05/23/2017

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

04/21/2017

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

04/20/2017

SUPC

STATEMENT OF USE PROCESSING COMPLETE

03/31/2017

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

03/31/2017

IUAF

USE AMENDMENT FILED

03/20/2017

EISU

TEAS STATEMENT OF USE RECEIVED

03/20/2017

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

11/01/2016

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

09/06/2016

PUBO

PUBLISHED FOR OPPOSITION

09/06/2016

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

08/17/2016

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

08/03/2016

ALIE

ASSIGNED TO LIE

08/03/2016

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

07/23/2016

XAEC

EXAMINER'S AMENDMENT ENTERED

07/23/2016

GNEN

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

07/23/2016

GNEA

EXAMINERS AMENDMENT E-MAILED

07/23/2016

CNEA

EXAMINERS AMENDMENT -WRITTEN

07/23/2016

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

05/19/2016

GNRT

NON-FINAL ACTION E-MAILED

05/19/2016

CNRT

NON-FINAL ACTION WRITTEN

05/19/2016

DOCK

ASSIGNED TO EXAMINER

05/09/2016

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

04/27/2016

NWAP

NEW APPLICATION ENTERED

04/26/2016

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