KEYPATH

Class 35

[ Providing on-line employment information in the field of recruitment and job listings; providing an online searchable database featuring job postings by employers and resumes of prospective employees; ] Ad serving, namely, placing advertisements on websites for others using specialized computer software; [ advertising agencies specializing in seo (search engine optimization), advertising agency specializing in the design and execution of word of mouth, viral, buzz and experiential marketing programs; ] advertising and directory services, namely, promoting the services of others by providing a web page featuring links to the websites of others; [ advertising and marketing; advertising and marketing consultancy; ] advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, Internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; advertising and marketing services, namely, promoting the goods and services of others; [ advertising services, namely, promoting and marketing the goods and services of others in the field of Internet marketing via print and electronic media; advertising services, namely, promoting and marketing the goods and services of others through all public communication means; advertising, marketing and promoting the goods and services of others using kiosks; advertising, marketing and promotion services; ] advertising, marketing and promotion services in the field of websites; [ advertising, marketing and promotional services related to all industries for the purpose of facilitating networking and socializing opportunities for business purposes; advertising, marketing, and promoting the goods and services of others via the Internet; ] advertising, promotion and marketing services in the nature of e-mail blast campaigns for others; [ advertising, promotion, and marketing services in the nature of search engine optimization for websites; advice in the field of business marketing; ] analysis of market research data and statistics; [ business consultation and management regarding marketing activities and launching of new products; ] conducting business and market research surveys; [ consulting services in the field of Internet marketing; consulting services in the field of marketing of educational training; ] consumer marketing research and consulting related thereto; [ development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; marketing and consulting services in the field of promoting and tracking the goods, services, and brands of others through all public communication means; marketing consultation in the field of search engine optimization; marketing consulting; marketing consulting, namely, website marketing seo (search engine optimization); marketing plan development; marketing, advertising, and promoting the retail goods and services of others through wireless electronic devices; marketing, promotional and advertising services provided by mobile telephone connections; on-line advertising and marketing services; on-line promotion of computer networks and websites; all in the field of higher education; operation and management of telephone call centers for others; telemarketing; advertising and business services, namely, securing placement in all forms of media for the purpose of promoting the goods and services of others; advertising and marketing services, namely, creative services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others, all involving print, digital and interactive mediums; Advertising and commercial information services, via the Internet; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, Internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; advertising and marketing services, namely, promoting the goods and services of others; advertising and promotion services and related consulting; advertising and promotional services; consumer marketing research and consulting related thereto; development of marketing strategies and concepts; ] marketing analysis services [ ; marketing plan development; online business research services that allow users to analyze marketing trends ; providing academic course administration services for other academic institutions, namely, on-line course registration; website optimization ]

Class 41

[ Conducting educational exhibitions in the nature of symposiums, seminars, networking seminars, and workshops in the field of marketing, advertising and promoting educational institutions; training courses in strategic planning relating to advertising, promotion, marketing and business; Video production services for television, the Internet, videotapes, video discs, mp3 files, digital files, and streaming Internet video; publication of magazines; Providing information to prospective students on post-secondary schools and colleges via the Internet, call centers, newsprint, radio, direct mail, and email; educational counseling services to assist students in planning and preparing for further education; providing a web site that features information on attending college and university with an emphasis on newly enrolled students; providing courses of instruction at the college level for college students; ] retention services, [ admissions counseling and reinstatement all related to students' academic status provided by means of a call center; admission consulting services, namely, consulting in the field of college admissions, specifically, college selection, completing admissions applications, and preparation for college admission interviews; College consulting services, namely, assisting students in finding colleges and universities and completing the application process; educational services, namely, providing courses of instruction at the college and university level and distributing course material in connection therewith; educational services, namely, providing on-line courses of instruction at the college and university level and distributing course material in connection therewith; educational services, namely, conducting distance learning instruction at the college level; providing on-line publications in the nature of applications concerning colleges and universities. education services, namely, training educators in the field of teaching methods for educating at the college level and providing curricula in connection therewith; educational services, namely, developing curriculum for teachers; educational services, namely, developing curriculum for educators; ] educational services, namely, developing curriculum for others in the field of college and university courses [ ; educational services, namely, providing a continuing prerecorded audio program in the field of college courses accessible over the Internet; educational services, namely, offering of assessments and surveys in the field of educator training and performance for the purpose of improving teaching procedures; educational services, namely, obtaining school transcripts on behalf of customers and providing the customer's transcript to schools; career counseling, namely, providing advice concerning education options to pursue career opportunities ]

Class 42

[ Software as a service (SAAS) services featuring software for use by others that allows users to upload, search, review, and post resumes, job applications, employment qualification information, job listings, and other employment-related information in the field of employment recruiting, student academic program management services, consulting with students and educational institutions about student retention and curriculum design; Software as a service (SAAS) services featuring software for students for establishing a plan for graduation and the future, for identifying skills, knowledge and school/community engagement, for reflecting on educational experiences, for documenting progress, for creating and modifying goals; Software as a service (SAAS) services, namely, hosting software for use by others for use in organization and administration of educational tasks for students; Software as a service (SAAS) services, namely, on-line non-downloadable software for database management and tracking of school functions related to attendance, grades, homework assignments, school program payments, email, testing, course selection, teacher evaluation and student activities; ] Computer services, namely, providing temporary use of non-downloadable software featuring technology that enables students and instructors of college, post-graduate and professional education classes to access, use and participate in online and distance learning seminars, courses, conferences, instructions and programs; [ creating an on-line community for students and instructors of college, postgraduate and professional education; providing temporary use of non-downloadable software that enables users to communicate, participate in courses as students or instructors, participate in discussions, form virtual communities, engage in social networking, and share text, images, video, audio and other data, all for purposes of college, post-graduate and professional education, continuing education, accreditation, corporate training, and professional and personal development; providing temporary use of online non-downloadable learning management system software featuring technology for aggregating course content, curriculum materials and learning tools, managing and tracking course assignments, lessons, student performance and other course data; platform as a service (PAAS) featuring software platforms that enable partner educational institutions to offer online educational and distance learning seminars, courses, conferences, instructions and programs at the college, post-graduate and professional levels; Application service provider, namely, hosting, managing, developing, and maintaining applications, software, and web sites, in the fields of personal productivity, wireless communication, mobile information access, and remote data management for wireless delivery of content to handheld computers, laptops and mobile electronic devices; computer software development in the field of mobile applications; ] designing, creating, maintaining, and hosting custom websites for others [ ; hosting the web sites of others on a computer server for a global computer network; planning, design, development, maintenance and optimization of online websites for third parties; designing, creating, maintaining, and hosting college and university websites for others ]