TrademarkIQ iconTrademarkIQ
Back to search
Official data from USPTO

KEYS TO EXCELLENCE

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: WordOffice: US

Quick snapshot

KEYS TO EXCELLENCE

ST13

US500000086200321

Class

35, 41, 42

Filing

86200321

Registration

4801956

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

Attention: there is active risk

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

42

Latest update

12/30/2025

Classification

Registered

Trademark type

Word

Nice classes

35, 41, 42

Filing date

02/21/2014

Registration date

09/01/2015

Expiration date

-

Recommended action

Perform a full collision analysis and validate classes before any filing or trademark investment.

Next step

These are the details of the registration process. Even so, constant monitoring is what ensures peace of mind that your main asset remains protected.

Complete case details

Structured fields from the responsible authority and the official record.

Status date

12/05/2025

Last transaction

12/30/2025

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

First use anywhere

12/31/2005

First use in commerce

12/31/2005

Drawing code

4

Owner type

03

Owner location

Arlington, VA

Examiner

ORNDORFF, LINDA

Current location

PUBLICATION AND ISSUE SECTION

Holders and representatives

Holders

School Nutrition Association
School Nutrition Association

Representatives

Frederick Richard Rimer Offit Kurman, P.A

Technical classification

Nice Classes

Class 35Class 41Class 42

Vienna Codes

No Vienna codes available.

Goods and services

Class 35

promoting public awareness of best practices and trends in school foodservice and nutrition

Class 41

education services, namely, providing classes, seminars, and workshops in the fields of school foodservice and nutrition and distribution of course materials in connection therewith; providing online publications in the nature of magazines, journals, research reports and brochures in the fields of nutrition, school foodservice and educational programs; providing recognition and incentives by the way of awards to demonstrate excellence in the fields of school foodservice and nutrition

Class 42

[ providing a website featuring technology that enables self-assessment, benchmarking, and management in the area of school foodservice programs; providing an interactive website featuring technology that enables school nutrition directors or other personnel to respond to a series of foodservice-related questions for response from the user that result in reports that provide foodservice-related information in the form of benchmarking and comparison of program performance against national standards and school districts for use in analysis, improvement, and training in the area of school foodservice program operations, administration, nutrition, communications and marketing ]

Publications

History of USPTO decisions and trademark events.

42 publications found

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

12/05/2025

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

12/05/2025

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

12/05/2025

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

12/03/2025

E89R

TEAS SECTION 8 & 9 RECEIVED

08/21/2025

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

09/01/2024

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

11/30/2021

C15P

REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

11/30/2021

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

11/30/2021

E815

TEAS SECTION 8 & 15 RECEIVED

08/27/2021

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

09/23/2020

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

09/23/2020

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

09/23/2020

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

09/23/2020

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

09/23/2020

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

09/01/2020

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

09/24/2019

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

09/24/2019

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

09/09/2019

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

09/09/2019

R.PR

REGISTERED-PRINCIPAL REGISTER

09/01/2015

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

06/16/2015

PUBO

PUBLISHED FOR OPPOSITION

06/16/2015

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

05/27/2015

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

05/08/2015

ALIE

ASSIGNED TO LIE

05/05/2015

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

04/14/2015

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

04/08/2015

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

04/07/2015

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

04/07/2015

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

12/23/2014

GNRT

NON-FINAL ACTION E-MAILED

12/23/2014

CNRT

NON-FINAL ACTION WRITTEN

12/23/2014

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

12/03/2014

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

12/02/2014

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

12/02/2014

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

06/02/2014

GNRT

NON-FINAL ACTION E-MAILED

06/02/2014

CNRT

NON-FINAL ACTION WRITTEN

06/02/2014

DOCK

ASSIGNED TO EXAMINER

05/30/2014

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

03/06/2014

NWAP

NEW APPLICATION ENTERED

02/25/2014

Continuous trademark protection

Get notified about every new filing that threatens KEYS TO EXCELLENCE or your mark.

Professional 24-month watch service: we monitor USPTO for you and alert you in time to oppose — before conflicts become losses.