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Official data from USPTO

BEHAVE BEAUTIFULLY

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: WordOffice: US

Quick snapshot

BEHAVE BEAUTIFULLY

ST13

US500000079239098

Class

35

Filing

79239098

Registration

5688346

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

Attention: there is active risk

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

34

Latest update

05/20/2026

Classification

Registered

Trademark type

Word

Nice classes

35

Filing date

07/11/2018

Registration date

03/05/2019

Expiration date

-

Recommended action

Perform a full collision analysis and validate classes before any filing or trademark investment.

Next step

These are the details of the registration process. Even so, constant monitoring is what ensures peace of mind that your main asset remains protected.

Complete case details

Structured fields from the responsible authority and the official record.

Status date

09/19/2025

Last transaction

05/20/2026

Responsible office

United States Patent and Trademark Office

Status code

709

Official register

Principal Register

Drawing code

4

Owner type

99

Owner location

55116 Mainz, DE

Examiner

ANKRAH, NAAKWAMA S

Law office

L90

Current location

PUBLICATION AND ISSUE SECTION

Holders and representatives

Holders

Coty Brands Management GmbH

Representatives

Joseph Conklin Coty Inc.

Technical classification

Nice Classes

Class 35

Vienna Codes

No Vienna codes available.

Goods and services

Class 35

Business advisory and information services; commercial information and advice for consumers; providing business support for employees with regard to general business matters

Publications

History of USPTO decisions and trademark events.

34 publications found

INTR

TOTAL INVALIDATION OF REG EXT PROTECTION CREATED

05/19/2026

NREP

NEW REPRESENTATIVE AT IB RECEIVED

11/07/2025

C71T

CANCELLED SECTION 71

09/19/2025

REM3

COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED

03/05/2024

NREP

NEW REPRESENTATIVE AT IB RECEIVED

09/30/2023

NREP

NEW REPRESENTATIVE AT IB RECEIVED

03/19/2020

NREP

NEW REPRESENTATIVE AT IB RECEIVED

11/29/2019

FINO

FINAL DECISION TRANSACTION PROCESSED BY IB

07/12/2019

FICS

FINAL DISPOSITION NOTICE SENT TO IB

06/24/2019

FIMP

FINAL DISPOSITION PROCESSED

06/24/2019

FICR

FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB

06/05/2019

R.PR

REGISTERED-PRINCIPAL REGISTER

03/05/2019

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

12/18/2018

PUBO

PUBLISHED FOR OPPOSITION

12/18/2018

GPNX

NOTIFICATION PROCESSED BY IB

12/15/2018

OPNS

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

11/28/2018

OP2R

NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB

11/28/2018

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

11/28/2018

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

11/10/2018

ALIE

ASSIGNED TO LIE

11/09/2018

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

10/26/2018

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

10/05/2018

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

10/04/2018

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

10/04/2018

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

10/04/2018

RFNP

REFUSAL PROCESSED BY IB

09/29/2018

RFCS

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

09/07/2018

RFRR

REFUSAL PROCESSED BY MPU

09/07/2018

RFCR

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

08/29/2018

CNRT

NON-FINAL ACTION WRITTEN

08/28/2018

MAFR

APPLICATION FILING RECEIPT MAILED

08/28/2018

DOCK

ASSIGNED TO EXAMINER

08/25/2018

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

08/24/2018

REPR

SN ASSIGNED FOR SECT 66A APPL FROM IB

08/23/2018

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