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Official data from USPTO

THE 5 S'S

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: US

Quick snapshot

THE 5 S'S

ST13

US500000076597161

Class

9, 16, 41

Filing

76597161

Registration

3318990

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

Attention: there is active risk

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

74

Latest update

01/30/2026

Classification

Registered

Trademark type

Word

Nice classes

9, 16, 41

Filing date

06/11/2004

Registration date

10/23/2007

Expiration date

-

Recommended action

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Next step

These are the details of the registration process. Even so, constant monitoring is what ensures peace of mind that your main asset remains protected.

Complete case details

Structured fields from the responsible authority and the official record.

Status date

10/11/2017

Last transaction

01/30/2026

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

First use anywhere

05/28/2002

First use in commerce

05/28/2002

Drawing code

4

Owner type

03

Owner location

Los Angeles, CA

Examiner

CARLYLE, SHAUNIA P

Law office

M10

Current location

GENERIC WEB UPDATE

Holders and representatives

Holders

HB Innovations Inc.
The Happiest Baby, Inc.
The Happiest Baby, Inc.

Representatives

Mark D. Passler Blank Rome

Technical classification

Nice Classes

Class 9Class 16Class 41

Vienna Codes

No Vienna codes available.

Goods and services

Class 9

Pre-recorded videos, videocassettes, DVDs, audiocassettes, and CDs featuring information on parenting skills

Class 16

Books, magazines, pamphlets on infant and child development and parenting; primers on infant and child development and parenting

Class 41

[ Production of feature films, documentary films, television programs, and ] providing public speakers on the subject of parenting skills

Publications

History of USPTO decisions and trademark events.

74 publications found

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

01/28/2026

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

01/28/2026

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

01/28/2026

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

01/06/2026

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

01/06/2026

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

01/06/2026

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

04/29/2024

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

04/29/2024

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

04/29/2024

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

04/29/2024

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

04/29/2024

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

09/10/2018

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

09/10/2018

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

08/20/2018

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

08/20/2018

CORV

REVIEW OF CORRESPONDENCE COMPLETE - POWER OF ATTORNEY ENTERED

05/03/2018

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

04/17/2018

EWAF

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

04/10/2018

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

10/11/2017

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

10/11/2017

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

10/11/2017

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

10/11/2017

E89R

TEAS SECTION 8 & 9 RECEIVED

09/11/2017

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

09/11/2017

EROP

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

08/30/2017

PRAM

POST REGISTRATION ACTION MAILED - SEC. 7

08/05/2017

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

07/31/2017

ES7R

TEAS SECTION 7 REQUEST RECEIVED

06/26/2017

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

06/26/2017

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

05/25/2017

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

05/25/2017

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

04/26/2017

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

04/26/2017

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

10/23/2016

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

11/08/2013

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

11/08/2013

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

11/08/2013

815F

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

10/23/2013

E815

TEAS SECTION 8 & 15 RECEIVED

10/23/2013

COC.

CORRECTION UNDER SECTION 7 - PROCESSED

12/25/2009

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

12/25/2009

ES7R

TEAS SECTION 7 REQUEST RECEIVED

11/27/2009

R.PR

REGISTERED-PRINCIPAL REGISTER

10/23/2007

REGV

LAW OFFICE REGISTRATION REVIEW COMPLETED

09/19/2007

ALIE

ASSIGNED TO LIE

09/19/2007

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

08/15/2007

SUPC

STATEMENT OF USE PROCESSING COMPLETE

08/03/2007

IUAF

USE AMENDMENT FILED

05/30/2007

EISU

TEAS STATEMENT OF USE RECEIVED

05/30/2007

NOAM

NOA MAILED - SOU REQUIRED FROM APPLICANT

01/09/2007

PUBO

PUBLISHED FOR OPPOSITION

10/17/2006

NPUB

NOTICE OF PUBLICATION

09/27/2006

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

08/29/2006

ALIE

ASSIGNED TO LIE

08/25/2006

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

08/16/2006

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

08/04/2006

PGRR

PETITION GRANTED - RESPONSE RECEIVED

07/24/2006

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

05/19/2006

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

05/08/2006

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

05/08/2006

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

05/01/2006

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

05/01/2006

PROA

TEAS PETITION TO REVIVE RECEIVED

05/01/2006

MAB2

ABANDONMENT NOTICE MAILED - FAILURE TO RESPOND

03/30/2006

ABN2

ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE

03/29/2006

CNFR

FINAL REFUSAL MAILED

08/02/2005

CNFR

FINAL REFUSAL WRITTEN

08/02/2005

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

07/13/2005

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

06/30/2005

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

06/30/2005

CNRT

NON-FINAL ACTION MAILED

01/12/2005

CNRT

NON-FINAL ACTION WRITTEN

01/12/2005

DOCK

ASSIGNED TO EXAMINER

01/12/2005

NWAP

NEW APPLICATION ENTERED

06/28/2004

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