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Official data from USPTO

VARIETY

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: CombinedOffice: US

Quick snapshot

VARIETY

ST13

US500000071570367

Class

30, 46

Filing

71570367

Registration

552435

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

Attention: there is active risk

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

31

Latest update

02/26/2026

Classification

Registered

Trademark type

Combined

Nice classes

30, 46

Filing date

12/11/1948

Registration date

12/25/1951

Expiration date

-

Recommended action

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Next step

These are the details of the registration process. Even so, constant monitoring is what ensures peace of mind that your main asset remains protected.

Complete case details

Structured fields from the responsible authority and the official record.

Status date

03/16/2022

Last transaction

02/26/2026

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

First use anywhere

11/01/1938

First use in commerce

11/01/1938

Drawing code

5

Owner type

16

Owner location

BATTLE CREEK, MI, US

Current location

GENERIC WEB UPDATE

Holders and representatives

Holders

WK KELLOGG NORTH AMERICA LLC
KELLOGG COMPANY

Representatives

Mark H. Tidman BakerHostetler

Technical classification

Nice Classes

Class 30Class 46

Vienna Codes

No Vienna codes available.

Goods and services

Class 30

No specification.

Class 46

CEREAL BREAKFAST FOODS

Publications

History of USPTO decisions and trademark events.

31 publications found

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

02/24/2026

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

02/24/2026

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

02/24/2026

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

02/24/2026

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

02/24/2026

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

11/26/2025

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

10/29/2025

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

12/06/2023

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

03/17/2022

RNL5

REGISTERED AND RENEWED (FIFTH RENEWAL - 10 YRS)

03/16/2022

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

03/16/2022

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

03/15/2022

E89R

TEAS SECTION 8 & 9 RECEIVED

11/05/2021

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

12/25/2020

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

02/01/2016

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

02/01/2016

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

02/21/2012

RNL4

REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)

02/21/2012

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

02/21/2012

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

02/21/2012

E89R

TEAS SECTION 8 & 9 RECEIVED

12/20/2011

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

12/20/2011

CFIT

CASE FILE IN TICRS

10/08/2008

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

10/03/2007

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

10/03/2007

RNL3

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

10/19/2001

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

10/19/2001

89AF

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

07/30/2001

RNL2

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

12/11/1991

9.AF

REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8

11/08/1991

REN1

REGISTERED AND RENEWED (FIRST RENEWAL - 20 YRS)

12/25/1971

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