Dado oficial do INPI

KEYPLAYER

Sabia que essa marca já está registrada no Brasil?

Antes de investir em nome, identidade e divulgação, valide risco de colisão e estratégia de registro para não perder tempo nem budget.

Registro de marca em vigor (Madri)Tipo: VerbalEscritório: Brasil

Ativar vigilância desta marca Falar com especialista

Snapshot rápido

KEYPLAYER

ST13

BR500000501710395

Classe

9, 35, 41

Pedido

501710395

Registro

501710395

Ver no INPI

Andamento no INPI

Depósito30/05/22
Publicação23/05/23
Exame
Deferimento03/10/23
Concessão16/01/24
Vigente30/05/32

Registro concedido em 16/01/2024 e em vigor até 30/05/2032, quando precisa ser renovado.

Proteção válida até:30/05/2032

Última movimentação publicada pelo INPI: 31/03/2026. Atualizamos a cada nova RPI, publicada semanalmente.

Diagnóstico de risco e oportunidade

Leitura executiva para decisão de naming, protocolo e monitoramento.

Situação INPI

Registro de marca em vigor (Madri)

Tipo de processo

Pedido e registro

Eventos registrados

Atualização mais recente

31/03/2026

Tipo de marca

Verbal

Classes Nice

9, 35, 41

Data de depósito

30/05/2022

Data de registro

16/01/2024

Data de expiração

30/05/2032

Dados completos do processo

Campos estruturados da autoridade responsável e do histórico oficial.

Natureza

Madri Produto/Serviço

Escritório responsável

Brasil

Tipo de titular

NÃO RESIDENTE

Localização do titular

Titulares e representantes

Titulares

Hamburg White Bird Invest UG (haftungsbeschränkt)

Representantes

Vaz e Dias Advogados & Associados

13333343000110

Classificação técnica

Classes Nice

Classe 9Classe 35Classe 41

Códigos Vienna

Sem códigos Vienna disponíveis.

Produtos e serviços

Classe 9

Computer softwaresoftware for a human resources management systemdatabase software in the areas of human resources management, leadership, administration, tracking, monitoring, automation and assessment of processes relating to staffing, the recruitment, engagement and retention of employees, logistics management and planning in relation to the current workforce and decision support in that regardcomputer-readable databases containing information relating to staff, careers, engagement, recruitment, retention and placementsoftware to automate and facilitate the recruitment process, to manage and track information on job applicants, to provide tools for employee evaluations and surveys for employers and to manage online employee applicationscomputer hardware and computer software for database managementcomputer software and hardware for data research and connection to databases and the internetcomputer software for the application and integration of databasescomputer software for image processing, document management, printer management, network transmission and reception, document creation, database management, document and image processingelectronic databases stored on computer mediaapparatus, instruments and media for recording, reproduction, recording, storage, processing, editing, transmission, broadcasting, retrieval of music, sound, images, text, signals, software, information, data and codeaudio, video and data recordingsmaps containing encoded or magnetic data for the operation of automatic machines or apparatus, stored on data carriers, including computer programs stored on magnetic mediastorage medium for computers with software stored on it, namely solid-state drive [ssd], hard disk drives [hdd] duplicators, usb flash drives, magnetic tapes, compact discs, memory cardsdata storage media and equipmentrecorded media for use with computersprogrammes for data-processing equipment [recorded]software apps

Classe 35

Management, namely commercial management, business management services, outsourced administrative management for companies, personnel managementoffice functionscompiling information through interactive means in the fields of recruitment, employment, career planning, career opportunities and re-entrypreparation of CVspersonnel selection using psychological methodstemporary employment servicesdissemination of advertising to third parties through an online electronic communication networkforwarding of CVs and information between future employees and future employers [office work]business advice on human resourceshuman resources managementrecruitmentadministrative services provided by a human resources department to third partiesjob placementinformation on jobs and career opportunitiesadvertisingrecruitment services provided by a talent agency [staff agency]marketing, advertising and sales promotiondissemination of advertising to third parties via an online communication networkadvertising by transmission of online advertising to third parties via electronic communications networkspromotion, advertising and marketing of online websitesconsulting in the field of management and marketingorganisation of business launchesbusiness support and advice on business planning, business analysis, management and organisational services, business organisationadministrative management services and consultancy related theretomanagement consultancy in relation to business developmentbusiness investigations, business assessments, business information provided online via a worldwide computer network, a computer database or the internetexpert reviews and reports on business mattersadvice on business organisational issues and business management, with and without the help of electronic databasesadvice on business management and development of business processes for the analysis and implementation of strategic plans and management projectsdevelopment of marketing strategies and conceptspreparation of annual business reportsbusiness managementbusiness consultingmanagement remuneration advice in the nature of administration of employee benefit plans involving incentivesadvice on human resources issuespersonnel management and employment in the nature of carrying out assessments in the context of staff selection, i.e. assessments of persons in the group or through individual interviewspersonnel management and employment in the nature of carrying out assessments in the context of personnel selection, i.e. the assessment of individual employees or applicants by simulating realistic situations, such as simulated sales and management discussions, presentations and negotiations to identify personal skills and management skills in the fields of social and managerial competence, problem solving competence, motivation and recruitment, dynamics, personality structure and business competence of the applicantpersonnel selection procedures for third partiestemporary assignment of workersaccountingradio and television advertisingselection of executive personnelselection of permanent staffmarketingmarket researchmarket analysisadvice on business management and business organisationbusiness and business management consultingproduction of statisticsbusiness investigationsnegotiation and conclusion of commercial transactions for third partiesarranging and negotiation of contracts for the purchase and sale of goodsorganisation of trade fairs for commercial or promotional purposesorganisation of exhibitions for commercial purposesorganisation of exhibitions for advertising purposes

Classe 41

Educationtrainingentertainmentsports and cultural activitiesteaching and training, in particular in the field of recruitment, employment, career planning and curriculum vitaecareer guidancetraining and related assessment in the areas of engagement, recruitment and retention of employees, employment, retention, management of workers and talents, professional development and preparation of CVs for employers and job applicantsprovision of online information and news in the field of vocational trainingvocational traininginformation on education, learning, training, entertainment, leisure, sport and publishingadvice on education and training in management and human resourceseducation and training in business, industry and information technologyorganisation of educational courses, lectures and seminarscomputer trainingcareer and vocational guidancetraining of staff in recruitment and retention of staff, human resources and managementorganisation of business conferences and seminarstraining on the use of data-processing equipment and the creation of data processing programmestraining in the field of computer software applicationtraining in the fields of design, advertising and communication technologytraining and teaching in the fields of telecommunications broadcasting, television and radiodevelopment, production and dissemination of educational materials

Publicações

Histórico de despachos e eventos da marca no INPI.

8 publicações encontradas

IPAS532

Requerimento não provido (mantida a concessão)

Protocolo: 850240352568 (15/07/2024) Petição (tipo): Nulidade administrativa de registro de marca (336.1) Requerente: B.A. - EMPREENDIMENTOS E PARTICIPAÇÕES LTDA. Procurador: CESCON, BARRIEU E FLESCH SOCIEDADE DE ADVOGADOS

RPI 2882

31/03/2026

IPAS428

Decisão de não conhecer da petição

Protocolo: 850250049851 (31/01/2025) Petição (tipo): Manifestação [em petição] (339.6) Requerente: B.A. - EMPREENDIMENTOS E PARTICIPAÇÕES LTDA. Procurador: CESCON, BARRIEU E FLESCH SOCIEDADE DE ADVOGADOS Detalhes do despacho:Art. 219. Não serão conhecidos a petição, a oposição e o recurso, quando: ? II - não contiverem fundamentação legal; ou Réplica não admitida por falta de previsão legal.

RPI 2880

17/03/2026

IPAS270

Deferimento da petição

RPI 2875

10/02/2026

IPAS267

Exigência de mérito (em petição)

Protocolo: 850240629800 (02/12/2024) Petição (tipo): Nomeação, destituição ou substituição de procurador [em processo de registro] (385.1) Requerente: HAMBURG WHITE BIRD INVEST UG (HAFTUNGSBESCHRÄNKT) Procurador: Vaz e Dias Advogados & Associados Detalhes do despacho:Esclareça a divergência existente entre os dados cadastrais do atual titular da marca e os dados constantes no documento comprobatório apresentado, a saber, procuração. Em casos de titularidade estrangeira o nome e o endereço atualmente cadastrados no INPI são meios de identificação importantes e devem necessariamente estar em conformidade com o peticionado. Dados verificados no sistema de busca da OMPI com divergência confirmada.

RPI 2824

18/02/2025

IPAS400

Notificação de instauração de processo de nulidade a requerimento

RPI 2804

01/10/2024

IPAS770

Concessão de registro em designação

RPI 2767

16/01/2024

IPAS768

Deferimento de designação

RPI 2752

03/10/2023

IPAS756

Publicação de pedido de registro para oposição (exame formal de designação concluído)

RPI 2733

23/05/2023

Proteção contínua da sua marca

Seja avisado a cada novo depósito que ameace KEYPLAYER ou a sua marca.

Vigilância profissional por 24 meses: monitoramos o INPI por você e alertamos a tempo de você se opor — antes que o conflito vire prejuízo.

Ativar vigilância Falar com especialista