Classe 9
Business analysis softwarecomputer software for monitoring, searching and retrieving information on websitescomputer software for creating, tracking, and managing creative advertising and marketing strategies, including computerised advertising bannersalgorithmic computer programs relating to advertising and promotioncomputer programs facilitating the display of advertisements on electronic communication networks, including in response to the characteristics of users who have access to electronic communication networksstatistical and audience measurement computer programscomputer software to enable businesses to create, upload, edit and then track adverts placed on the internetcomputer software to collect, manage, analyse and access databases [of commerce data]computer software to automate the content of online advertisements based on characteristics of the individual end user and/or groups of end userscomputer software to predict the value of a customer in an online marketing context and to calculate an appropriate bid for placing adverts before said customer [in real time]computer software for real-time-bidding for adverts (RTB)software for the integration of artificial intelligence and machine learning in the field of big datacomputer software for televisionscomputer software for delivering adverts to internet-connected devicescomputer software for advertisingsoftware for use in advertisingmachine learning software for advertisingsoftware for embedding online advertising on websitessoftware for embedding advertising within videos or broadcastssoftware for renting advertising space on websites
Classe 35
Advertising and promotion (for others)advertising, business managementbusiness administrationdirecting mail advertising (including in the form of banners of all kinds and text links)computerised or all other kinds of file managementorganization of exhibitions for commercial or advertising purposesanalysis and consultancy relating to the impact of advertising on electronic communication networksconsultancy with a view to optimising the visibility of commercial or non-commercial websitestargeted marketing and publicitystudies, market research relating to advertising, providing of information relating to provision and rental of advertising spacebusiness organisationauctioneeringarranging and conducting of online auctions for the purchase and sale of advertisingvalue-added reseller services and business management services, in particular relating to the purchase and sale of online advertisingadvertising agencies and management, advertising via electronic means and via the internetpurchase and rental of advertising spacesale of advertising spacedrafting and publication of publicity textsdissemination of advertising matter, information, consultancy and assistance relating to the aforesaid servicescreation and structuring of advertising campaigns, advertising banners and messagesproviding online marketplaces for sellers of goods and or servicescompilation of data into computer databasesmanagement and compilation of computerised databases comprised of data of consumer spending and shopping behaviour, updated in real-timesystemisation of data into computer databasesupdating and maintenance of databasesprovision of commercial information from online databasesbusiness advisory services in relation to marketing and advertising strategiestracking and measuring the performance of advertising campaigns for otherscollection of business information related to retail habits, spending habits and the identification of categories of shoppersbenchmarking services in the field of advertising and sales strategyprovision of an online market place for buyers and sellers of goods and services
Classe 38
Provision of telecommunication servicesinformation about telecommunicationcommunications by computer terminals or by fibre optic networksradio or telephone communicationscommunication by mobile radiotelephonyproviding access to a worldwide computer networktransmission of advertising content to websites and databases on the Internet via telecommunications networksproviding telecommunications connections to a global computer networkcomputer-aided transmission of messages and imageselectronic transmission of data and informationproviding of access to computer databases on the internet via electronic communication mediateleconferencing servicesprovision of electronic mail facilitiesserver-to-server calls allowing the connecting of websites on the Internet into an advertising networkaccessing customer data between approved parties and sources
Classe 42
Evaluations, appraisals and research in the technological fields provided by engineersdesign and development of computer software, computer systems, algorithmic software and new technologiesresearch and development of new products for otherstechnical, technological, programmatic and algorithmic project studiesdevelopment (design) or rental of computer software, servers, algorithmic programsinstallation, maintenance and updating of computer software, software for computer servers, algorithmic programscomputer programmingcomputer technology consultancyconversion of data and computer codehosting of adverts on the internetdesigning of websites, parts of websites, and APIs for advertising purposes and the serving of advertsprogramming of software for online advertisingsoftware as a service (SaaS) servicesplatform as a service services (PaaS)PaaS and SaaS services for marketing, data analysis, the serving of adverts, creating and uploading advertising materials, monitoring advertising campaigns, budding on and selling advertising space, automating the process of bidding on and selling advertising space, Real Time Bidding (RTB) on adverts, the encryption of personal data related to online marketingsecurely storing and sharing customer data between approved parties and sourcesPaaS and SaaS services providing on Artificial Intelligence (AI) and Machine Learning (ML) tools for the analysis of data related to marketing campaigns and customer sales habitsPaaS and SaaS services providing Artificial Intelligence (AI) and Machine Learning (ML) tools to predict the value of a customer in an online marketing context and to calculate an appropriate bid for placing adverts before said customer [in real time]