THE FOUNDERS

Class 35

Membership club services, namely, preferred customer program featuring benefits to members in the nature of discounts, complimentary promotional items, preferred access to resort and museum grounds and facilities, passes and/or complimentary access to members-only hotel and resort lounge facilities, discounts for entrance fees to tours, invitations to special events, discounts for restaurants, concerts and parties, priority reservations, complimentary upgrades, discounted valet parking, preferred access to separate hotel check-in area, all in the fields of travel and entertainment; providing a customer recognition program in the nature of an incentive award program which is provided through the issuance and processing of loyalty coupons for frequent use of participating hotel and resort facilities; providing a customer recognition program in the nature of an incentive award program provided through the distribution of prepaid stored value cards for the purpose of promoting and rewarding customer loyalty for use in hotel and resort facilities; customer loyalty services for commercial, promotional and/or advertising purposes

Class 39

Membership club services, namely, providing benefits to members in the nature of information in the field of travel; membership club services, namely, providing benefits to members in the nature of arranging travel tours, booking of travel tickets, making travel and excursion arrangements for individuals and for groups

Class 41

Social club services, namely, arranging, organizing, and hosting social events, get-togethers, and parties for club members; membership club services, namely, providing benefits to members in the nature of information in the field of entertainment; membership club services, namely, providing benefits to members in the nature of booking of seats for shows and booking of theater tickets and providing information related thereto

Class 43

Resort hotel, hotel, restaurant, bar, and cocktail lounge services; arena services, namely, providing general purpose facilities for sports, concerts, theater, conventions and exhibitions; cafes; catering; hotel services for preferred guests; providing banquet and social function facilities for special occasions; and snack bars; membership club services, namely, providing benefits to members in the nature of providing travel lodging information services and providing personalized information about hotels and temporary accommodations for travel; membership club services, namely, providing benefits to members in the nature of making reservations and bookings for restaurants and meals; membership club services, namely, providing benefits to members in the nature of providing personalized information about hotels and temporary accommodations for travel

Class 45

Membership club services, namely, providing benefits to members in the nature of providing personal concierge services to members comprising making requested personal arrangements and reservations and providing customer-specific information to meet individual needs within the travel and entertainment fields